Branded (1950)

★ 6.2 1h 44m 27 votes IMDb
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A gunfighter takes part in a scheme to bilk a wealthy cattle family out of half a million dollars by pretending to be their son, who was kidnapped as child.

Branded

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Cast

Alan Ladd
Alan Ladd as Choya Died 1964 · Hot Springs, Arkansas, USA Alan Walbridge Ladd (September 3, 1913 – January 29, 1964) was an American actor and producer known for his cool, understated screen presence and his defining roles in 1940s and 1950s film noir and We...
Mona Freeman
Mona Freeman as Ruth Lavery Died 2014 · Baltimore, Maryland, USA Monica Elizabeth "Mona" Freeman (June 9, 1926 – May 23, 2014) was an American actress and painter. A professional model while still in high school, Mona Freeman was signed to a movie contract by Howar...
Charles Bickford
Charles Bickford as Mr. Lavery Died 1967 · Cambridge, Massachusetts, USA From Wikipedia, the free encyclopedia. Charles Bickford (January 1, 1891 – November 9, 1967) was an American actor best known for his supporting roles.  He was nominated three times for the Academy A...
Robert Keith
Robert Keith as T. Jefferson Leffingwell Died 1966 · Fowler, Indiana, USA Robert Keith (February 10, 1898 – December 22, 1966) was an American stage and film actor who appeared in several dozen films, mostly in the 1950s as a character actor. He is noted for his performanc...
Joseph Calleia
Joseph Calleia as Rubriz Died 1975 From Wikipedia, the free encyclopedia. Joseph Calleia (August 4, 1897 – October 31, 1975), was a Maltese born American singer, composer, and actor, both on Broadway and in film. Calleia played opposi...
Peter Hansen
Peter Hansen as Tonio Died 2017 · Oakland, California, USA Peter Franklin Hansen (December 5, 1921 – April 9, 2017) was an American actor, best known for his long running role as lawyer Lee Baldwin, on the soap opera General Hospital, appearing in the role fr...

Audience Reviews

CinemaSerf 7/10 Aug 21, 2026
It’s not so often that you see Alan Ladd play the bad guy, but he’s certainly up to no good here. His “Choya” is recruited by the manipulative “Leffingwell” (Robert Keith) to play the long lost son of the wealthy “Lavery” family. Their son was abducted over two decades ago and so dad “Richard” (Charles Bickford) has all but given up on ever seeing him again. When he arrives and declares his progeny - supported by an unique tattoo - he is welcomed by a father and sister “Ruth” (Mona Freeman) but what they don’t know is that he is really there to facilitate a robbery from this cattle-rich family. What “Choya” hadn’t factored in, though, is his gradually building affection for a family that has so enthusiastically welcomed him and so it’s after an heart-to-heart with “Ruth” that he not only vows to thwart his conniving partner, but also to try and track down the real son, if he still lives. Just to further complicate matters, “Rubriz” (Joseph Calleia) and his men also have their axes to grind, and soon “Choya” is fighting on different flanks whilst barely disguising his affections for his new sibling. I reckon this is one of Ladd’s more characterful efforts. There is some action here, but this is a much more considered effort from a star who obviously wanted to imbue “Choya” with a sense that redemption was always on his cards. Likewise, Keith delivers well as the odious puppet-master and Bickford plays strongly, if maybe a little too sparingly, as the whole concept of just what constitutes family builds to it’s conclusion. The settings provides plenty of scope for some grand cinematography and both the dialogue and the romance are kept to a minimum as this quite thoughtfully presents us with another western that’s as much about the evolution of the genre as it is about that of the country.

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